Logo Concept for ISOMIA Lighting & Automation
ISOMIA was a lighting and automation concept based in Ogden, Utah.
Specializing in programmable lighting for the home, special events, and custom built remote access configurations for residential and commercial properties.
The brief for the ISOMIA was for a fun and contemporary logo that spoke to the technology aspect of the company and the creativity that ISOMIA demonstrates through their unique and breathtaking light displays.
For the logotype I selected the Odin Rounded font, which feels bold and sleek with it’s medium line weight and geometrically pleasing curves that are set against straight, vertical lines. Because ISOMIA’s led lights can create over 16 million colors, I then treated the text with a rainbow gradient, which also creates a 3D illusion and brings depth.
Though the logo will primarily be seen online, I created single color variations for use in future products, embroidery, and printing.